Epson Philippines Corporation, the leader in digital imaging and printing solutions in the country, has announced the appointments of two new General Managers, Eduardo Bonoan and Anna Maria Ferro.

The appointments are part of a long-term management re-organisation plan for Epson Philippines, and have led to the designations of Eduardo Bonoan as Senior General Manager, Division Head - Sales & Marketing; and Anna Maria Ferro as General Manager, Division Head - Customer Service & Human Resources and Administration.

The new management structure reflects Epson Philippines' rising regional importance for Seiko Epson Corporation. The new positions were specifically created to support regional plans to aggressively grow Epson's share of the fast-growing business IT peripherals market-a bold, new direction that complements Epson's solid growth in the consumer sector.

Bonoan and Ferro are well-respected veterans of the IT industry and have previously held senior positions at technology multinational companies. They will both report directly to the President of Epson Philippines Corporation, Mr Hideto Nakamura, and will have strategic responsibilities to help attain Epson's regional objective of increasing market share in the business IT peripheral sector.

Regionally, Seiko Epson Corporation aims to grow its share of the business segment by 20 percent over the next two years.

Commenting on the new high-profile hires, Nakamura explained, "With the new management structure in place, Bonoan and Ferro will spearhead Epson's initiatives for the Philippines and the region. Their unrivalled work experience and professional networks will prove invaluable in supporting Epson's new objective of achieving a stronger Philippine and regional business presence."

Bonoan was formerly Executive Managing Director for Information & Communication Technology at the Asian Institute of Management (AIM) and Country Head for Sun Microsystems Philippines. As Division Head for Sales & Marketing, he will be in charge of business development in the consumer, corporate and vertical business segments.

"I am delighted to be joining Epson Philippines at a time of growth," says Bonoan. "Epson already enjoys strong brand equity among consumers in the Philippines, and I will work to expand our digital imaging leadership on the business and corporate level. As the country is a sales and manufacturing hub for Epson in the region, we also have an important role to play in helping Epson achieve its regional business aims."

Ferro, meanwhile, who has held senior regional roles in management and operation functions at Fuji Xerox Philippines and a leadership management consultancy, will be overseeing Customer Service & Human Resources and Administration.

"It is a privilege for me to be a part of Epson's success story," says Ferro. "It is an exciting time as Epson has turned its focus on reinforcing its position in the competitive business IT segment. We will be introducing new initiatives to support Epson's new business direction."

This new business direction is anchored by the innovative Epson Solution Center, a one-stop hub for business and corporate customers that was opened last January 2008.

Hisashi Shimizu, Managing Director of Epson Singapore*, added, "We are pleased to have secured the services of two outstanding professionals who will undoubtedly make significant contributions to Epson in the Philippines and the region. We look forward to the new Epson Philippines management team to drive our business to the next level."

With the leadership and expertise of industry veterans Bonoan and Ferro, Epson Philippines is resolved to grow in its new business direction and reinforce Epson's market leadership in the Philippines and in the region.